Oreo shows it pride with rainbow cookie, sparks Facebook conversation
June 26, 2012 | 12:19 pm
Who knew a cookie could spark so much controversy?
The Los Angeles Times reports that on June 25, a multicolored rainbow-filled Oreo appeared on the brand’s Facebook page, above the date and the word Pride. The caption below the colorful snack declares “Proudly support love!,” in reference to the Pride celebrations being held this month across the country.
Under the image of this Kraft cookie, 20,281 people have voiced their opinions about the brand’s gay pride statement, ranging from supportive to abusive. Facebook user Kaity McBride commented, “This is awesome! Hey everyone who doesn’t support! LOVE IS LOVE, get over it,” while Jeni Friedersdorf wrote “Bye bye OREO! Why can’t companies stay neutral on such things?”
While the campaign fostered a multitude of support for Kraft’s Nabisco brand, some see the Facebook post as nothing but a clever marketing ploy. The posts seem to encourage this idea, with many people vowing to go out and by a pack of Oreos after seeing the ad. Kyle Donovan wrote “Gonna buy me some Oreos!” and Gavin Kolasa commented, “Now I have to go buy multiple packs of Oreos to show my support. YOU WIN.”
With 157,596 likes and 42,645 shares, whatever intention Kraft had in posting this photo worked, as it gained worldwide publicity and recognition in only a few short hours.