Survey: biggest reason to “de-friend” on Facebook is offensive comments
December 20, 2011 | 1:54 pm
(Updated: June 1, 2012 | 9:57 am)
The Nielsen Company, a global marketing and media research organization (and the main tracker of television ratings), recently posted some polling and analysis of the thinking of Facebook users through it’s social networking branch, NM Incite.
Among NM Incite’s queries was why people friend and de-friend each other on Facebook. So while most of our friends lists gradually expand through time, why do we occasionally find ourselves booted by a former Facebook “friend?”
According to the findings, the biggest reason you may have been de-friended is for posting offensive comments. 55 percent of Facebook users reported de-friending someone for that, and women do so at higher rates than men.
Following that, 41 percent of users reported de-friending people they don’t know well, and 39 percent because a person on the friends list was trying to sell something. (Does that include event invitations?)
Meanwhile 82 percent of users add friends first and foremost because they know someone in person (no surprise), and 60 percent will add someone they share mutual friends with. Men add friends-of-friends more often than women do – I was a little surprised to see that, but I’m not sure I can explain it. What do you think?
88 percent of Facebookers use the site to keep up with old acquaintainces (again, no surprise), 70 percent use it to make new friends (I was a bit surprised by that one), 66 percent use it to read consumer feedback on products, 64 percent use Facebook as a creative outlet, and 35 percent of Facebookers follow celebrities on the site.
So which of these apply to you?