Blue Ruby Boutique in Larimer Square offers designer fashion for all
May 9, 2012 | 12:00 am
(Updated: February 25, 2013 | 12:57 pm)
This spring and summer is all about your inner fashionista, with looks that are fun, fresh and preppy. And we know just the place to find contemporary and one-of-a-kind pieces that will bring your wardrobe up-to-date. Blue Ruby Boutique, which first opened in Littleton in August 2009, has now found a second home in Larimer Square.
The driving force behind Blue Ruby was love: “I love fashion,” said owner Julie Watson.
“I love that you can decorate yourself and tell any story you want. I’m so excited to open a second location, and what could be better than Larimer Square? Everyone on the block is like one huge team; it’s amazing.”
Blue Ruby Boutique carries of-the-moment labels such as Custo Barcelona, Nanette Lepore, Splendid, Da-Nang, AG Jeans, Robert Rodriguez and Rebecca Minkoff. The Larimer shop also will feature men’s clothing from Scotch & Soda.
OFC checked in with Watson just prior to the grand opening in mid April. Here’s what she had to say about what’s in – and what’s out – for the upcoming season. 
Top 5 trends to flaunt
>> Sexy Scarves. Scarves are a must-have for both men and women. The variety of styles, colors and patterns currently available is amazing. Don’t just buy any scarf though; find one that shows off your personality.
>> Beaded Belts. Think of the ones you used to buy on family vacations, and you’ll know the look. Let nostalgia take over as you pair one with a white shirt. Or, stir things up and wrap it around the ankle of your boot.
>> Dainty Dresses. Flirty and feminine is back! It’s so much easier to slip on just one article of clothing with a dress, and you can add a few great necklaces and you’re good to go. Just find a style that suits your body type. Watson’s personal favorites are by Custo Barcelona and Nicole Miller.
>> Preppy Palates. Pull off the preppy look with pale-colored cotton trousers, button-down blouses, plaid belts and flat shoes. It’s a sure-fire way to display a fun and crisp style.
>> Bracelets Galore. Just keep adding them to your wrist and stacking them up. And guys: Don’t be afraid to try this trend. It’s just fashion, and it’s supposed to be fun!
Top 5 trends to ditch ASAP
>> Grungy Garb. Gag. Who ever thought that looked good? Ladies and gents, let’s try to look presentable.
>> Whale Tales. Please, ladies. If your jeans are so low that we can see your thong, then it’s time for a double take in the mirror.
>> Wearable Words. Sure, we love a good funny T-shirt now and then, but let your personality do the talking instead.
>> Feathered Locks. While they were all the rage for a spell, feathers are for the birds.
>> Nasty Neon. We’re all for color, but no one over the age of 20 should be sporting neon – except maybe at the beach, and that’s still a big maybe.
Top 5 trends to keep your eyes on
>> Preppy Persists. This trend will stay huge even after the summer, so plan on adding a few fitted, colored cotton blazers to your wardrobe. They’re great to throw over a dress or with trousers for a day-to-night look. Watson has her eyes on a pink Scotch & Soda blazer that she saw coming out soon.
>> White Blouses and Button-Downs. Coco Chanel was right when she said that white brightens your face and everyone looks good in it. Plus, they’re a wardrobe staple and they’re everywhere for fall. Slip one on with cute shorts and a blazer, and you’ll be set.
>> ’50s-Inspired Shoes. Men and women should both be on the lookout for saddle shoes and chinos.
>> Versatile Scarves. Scarves are even making their way into being a hot hair accessory. Watson suggests looking on Pinterest for styles and instructions on how to make these looks work in your hair.
>> Dark-Wash Denim. Think of your dark denim as the perfect complement to the clean, crisp look that is now in style. Pair them with a solid-colored, fitted cotton button-down, a pair of Jimmy Choo’s nude patent-leather espadrilles and a scarf worn as a belt.
Blue Ruby Boutique is located at 1420 Larimer St. Online at bluerubydesign.com or call 303-534-4255.
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